「未来印象」
[Future Impresion]
一眼中国,
一眼科技,
一眼未来。

A glance at China,

A glance at technology,

A glance at future.

序言:

Preface:

回顾过去,航天技术带来的太空探索潮,信息技术带来的元宇宙热……人们对未来的幻想总会受到每个时代科技的启发和影响。现在,我们正站在人类曾经畅想中的时间点上,或许如今的世界并非是曾经想象中的模样,但我们的思想不会就此停下,因为好奇是人类与生俱来的本能。请带着一颗赤子之心,去构建你眼中的未来世界吧。
 Looking back on the past, the space exploration tide brought by space technology and the meta cosmic fever brought by information technology… People’s fantasies about the future will always be inspired and influenced by science and technology in each era. Now, we are standing on the time point that human beings once imagined. Maybe the world today is not what we once imagined, but our thoughts will not stop here, because curiosity is an innate instinct of human beings. Please build the future world in your eyes with a pure heart.

任务书TASK一

[WE&ME中国潮]

[WE & ME CHINA WAVE]

这是一个属于中国的汽车时代。随着在互联网技术、智能驾驶技术上的强势发力,我们正在汽车工业历史上书写着属于中国的篇章。随着智能互联与生活场景的深度融合,汽车承载着一个人、一个家庭乃至一个国家对外的表达。请以「WE&ME中国潮」为题,抛开具象的“中国符号”,挖掘内在的“中国精神”与“中国品质”,为荣威品牌设计一款车型,来展现新时代的中国自信。这应当是一款极具性格的产品,可能是强健有力的硬派越野,也可能是精致小巧的都市精灵…他应当承载着你所提炼出的精神品质展现出新时代的“中国潮”。
In a context where the automotive landscape is heavily influenced by Chinese progress and proliferation of technology.The car has become an ultra-connected device that goes beyond pure mobility by representing a person, a family or even a country.Digging deeper into vibrant Chinese values, symbols and spirit, use cutting-edge technologies to create a very personal lifestyles vehicle to showcase the new Wave of Automotive Design.DESIGN A PERSONAL LIFESTYLE VEHICLE TO SERVE AS A MANIFESTO FOR CHINA’S SPIRIT IN THE NEW ERA.

任务书TASK二

[科技运动潮]

[TECH SPORTY BOOM]

 
科技在不断的趋同与分裂。科技带来了标准化、同质化,提高了效率。却也赋予个体更多元的选择和自我表达的窗口,文化的注入会让科技更有温度,让多元的文化思潮同时涌动在大时代中。当二次元遇上虚拟现实技术、当猫奴遇上智能穿戴设备…不同子文化与科技的碰撞都会带来意想不到的交通工具使用场景。请以「科技运动潮」为题,为名爵品牌继Cyberster之后设计一款重磅电动车型来丰富产品线,用你独特的视角来展现名爵品牌的“科技运动潮”。
Technology has rapidly become an enabler and window for personal expression.The strengthening bond between human essence and tech innovation gives us a new space to express ourselves, experiment andexplore our past our present and our future.Cybester is the latest forward-looking MG interpretation of this new Metaverse wave where sports and gaming blend and progress. What’s next? CREATE THE NEW MG HALO, SHOWCASE THE NEXT CHAPTER, Use VIRTUAL SUB-CULTURES  AND  TECH MUTATIONS TO (RE)-AWAKEN THE PASSION FOR SPORTS CARS.

  任务书TASK三

[进化未来潮]

[THE REVOLUTIONARY UTOPIA]

随着时代的变革,设计也在不断进化,从聚焦功能到提升体验,再到驱动创新。未来,设计不应局限于物质表象,我们可以通过设计探讨人与社会,人与自然,人与技术的关系。请以「进化未来潮」为题,并为飞凡品牌设计一款未来车型,这款车型应当适应人类社会的进化,从而扮演着除工具外的其他角色。或许它体现了先进、独创的审美,或许与安全、环保等价值相关联,他超越了当下人们对汽车的定义,解决了传统汽车所不能解决的问题,展现了飞凡品牌的“进化未来潮”。
As times change, design evolves from functional application creating and enhancing experiences. The role of high-performance technology is to bring positive changes and meaningful solutions to our world. Imagine a technological Utopian World where the vehicle can evolve from mobility to responsibility.HOW CAN WE USE PROGRESSIVE AESTHETICS TO DEFINE THE NEW EFFORTLESS HERO VEHICLE, CAPABLE OF A journey REVOLUTION?
    
期待新一届大赛新的中国汽车设计力量,
让世人看到中国的美好未来!
Looking forward to the new Chinese automobile design force
in the new competition,
Let the world see China’s bright future!
上汽设计国际挑战赛组委会
2022年2月
SAIC DESIGN CHALLENGE Organizing Committee
February 2022

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