Full Fitness Immersion


Exercise is more than just a physical journey, it’s a psychological one too. It’s a philosophy that UK-based fitness concept, 1Rebel, has used to disrupt the international fitness industry and speak to the heads and hearts of gym-goers seeking physical renewal through deep experiential engagement.

▼接待区,reception area © Willem-Dirk du Toit

受到1Rebel委托,Foolscap事务所承接下了首家澳大利亚1R健身房的设计任务。该健身房位于墨尔本South Yarra区。通过与1R进行的一系列品牌理念研讨会,Foolscap事务所深入理解了1R所提倡的锻炼心灵的理念,并将这种心灵之旅转化成一种具象的设计语言,在感官上激励前来的健身爱好者,从而帮助他们更好地完成健身的过程。

Foolscap Studio was engaged by 1Rebel to design its first Australian destination, ‘1R’, located in South Yarra, Melbourne. Through a series of brand immersion sessions with 1R, Foolscap studied the psychological journey of exercising, translating this into a fit-out that sensorially inspires the individual, and aids them on their journey of physical renewal.

▼休息区,resting area  © Simon Shiff


—— Foolscap创始人Adèle Winteridge

“There is a psychological state that you enter before, during and after you exercise. As you enter the fitness studio – you are still in public-facing mode, the ‘self’ you show to the world. This is the phase in which you are building up to the moment, The act of exercising is a much more internalised process – private and disconnected from the outer world. And then, once you’re through it, there’s the euphoria of achievement. ”

—— Foolscap’s Founding Director, Adèle Winteridge


The World Above


Entrance into 1R is via a ground-level reception – a ‘world above’ that manifests as a light box. The reception desk and juice bar is constructed as a series of cellular modules. A nod to the cellular make-up of the human body. Here, illuminated glass bricks create an atmosphere of textural light.

▼果汁吧区,juice bar area © Willem-Dirk du Toit

▼吧台细部,detail of the counter © Simon Shiff


The cellular motif takes on a new dimension through the suspended lighting grid. Cleverly placed wall-mounted mirrors put the vision on repeat, creating an infinite horizon of cells. This serves to heighten the experience for patrons, enticing them to pause and purchase fresh protein shakes and coffee from the juice bar.

▼1Rebel标志性的标语灯板,1Rebel’s iconic slogan light board  © Willem-Dirk du Toit

▼空间细节,detail  © Willem-Dirk du Toit


The World Below


Patrons transition down through the stairwell and into the dark, subterranean depths of the basement level. This is the world below. A sense of seclusion abounds, and the internalised experience begins.

▼楼梯,the stairwell © Willem-Dirk du Toit


Located along a central corridor are the exercise studios and bathroom zones. Envisaged as immersive chambers of exercise, the studios sit behind closed doors, insulated from the outside world.

▼中央走廊,central corridor  © Simon Shiff

▼健身室入口,entrance of the fitness studio  © Simon Shiff


“Heightening your experience of these spaces is a complex soundscape,” says Adèle. “As you enter into the exercise studios you’re met with the powerful intensity of music designed to fuel your workout experience. This sits in contrast to the ‘Rejuvenate’ zones, or change rooms, where a classical soundscape lulls you into calm. It feels transformative.”

▼私密的灯光氛围,Intimate lighting atmosphere © Simon Shiff

▼全身心沉浸式健身体验,Full Fitness Immersion  © Simon Shiff

▼拳击室,Boxing chamber © Simon Shiff

Lighting and background music create an immersive fitness experience © Simon Shiff


Room to Rejuvenate


Materiality was key in creating the Rejuvenate zones, which feel both dystopian and futuristic. Raw, industrial finishes of polycarbonate cladding, brushed and natural stainless steel, metal mesh and chequerplate aluminium sheeting feel unexpected and yet highly compelling. Combined with details like the yellow butcher’s curtain, illuminated from behind, they evoke a sense of inspired utilitarianism: a clean slate for dramatic transformation.

▼更衣室,change rooms © Simon Shiff

▼材料是“恢复空间”设计的关键,Materiality was key in creating the Rejuvenate zones  © Simon Shiff

▼天然拉丝不锈钢、金属网以及明黄色塑料窗帘,Natural brushed stainless steel, metal mesh and yellow butcher’s curtain © Simon Shiff

▼未来主义与工业风格的融合,A fusion of futurism and industrial style ©Simon Shiff

“1R热衷于为客户营造体验空间,他们利用每一座国际城市的位置优势并结合该城市与场地的特点创造出独一无二的健身房。对于1R来说South Yarra分店是一个追求创新的完美机会,在本项目中,他们可以做一些不同的事情、尝试一些新的想法,在保持叛逆精神的同时完成品牌的重塑。”

“1R is passionate about building experiential spaces for their clients, and they use each of their international locations to create destinations that are unique to the city and site. 1R South Yarra posed the perfect opportunity for our client to do something different, play with new ideas, and reinvent themselves while staying true to their rebel brand.”

▼浴室隔间,The bathroom stall © Simon Shiff

▼平面图,plan  © Foolscap Studio

Design: Seven months
Build: Seven months
Project completion: Jan 2021
Design Team:Adèle Winteridge (Director) 、Emily Minchin (Project Lead)、 Aaron Shipperlee
Builder: FDC
Lighting: Sphera
Signage / Wayfinding: BMG
Audio Visual: ONQ Digital
Project Manager / Gym Consultant: Fitwork Group
Photographers: Simon Shiff & Willem-Dirk du Toit
Materials :Acoustics: Autex / Expanded metal mesh: Locker Group / Glass blocks: Glass Brick Company / Polycarbonate: Ampelite / Rubber flooring: PLAE / Laminate: Laminex & Benchtop City / Reconstituted stone: WK Stone / Tiles: Perini Tiles