有时候,马戏团不仅仅是人们想象中的那种带有大圆环、马车、帐篷和表演家们的场所,它也可以是一种背景,一面镜子或一瞬间的灵感。在德国萨克森海姆的Breuninger商厦物流中心,我们可以看到一个包罗万象的马戏团空间:它结合了室内设计、建筑、创意引擎和德国领先时装零售商的内容制作部门。这一天马行空的设计由来自斯图加特的事务所Studio Alexander Fehre担任。

Sometimes a circus is not just a circus. Sometimes it’s more than that. More than a ring, a wagon, a tent or even a troupe of artists. It can be a backdrop, a mirror or inspiration. At the Breuninger logistics centre in Sachsenheim, the circus combines all of this – and even more: interior architecture, creative engine and workplace for one of the leading German fashion retailer’s content production department. Studio Alexander Fehre, based out of Stuttgart, Germany, designed the entire project.

▼项目概览,general view © PHILIP KOTTLORZ

出于安全考虑,建筑须从地下通道进入。而一旦走进这个4500平方米的工作场所后,人们将立刻沉入到一个疯狂的、绚丽的而且是不断旋转着的马戏团世界中去。建筑本身的内敛性和其所在的位置使这一切看上去更加梦幻:宽阔而弯曲的错层式台阶展示出最纯净的白色;背后是闪闪发光的波纹金属墙壁;地面上铺满了辐射状的红色图案,以动态的方式将来访者引至空间深处。

Entering the 4500-square-metre corporate division’s workplace, one instantly gets drawn into the crazy, colourful, swirling and whirling world of this fashion circus. The introverted nature of the building, as well as its’ location, make all of it seem even more fantastical: situated in an industrial area on the outskirts of the city, far away from the urban lifestyle. For security reasons, the building is entered via an underground tunnel. Once inside, the visual explosion instantly captivates one’s eyes – it’s showtime! Large, curved tiered steps, shining in the purest white, sit in front of a glistening, corrugated metallic wall. On top of that an outward-radiating, red floor graphic, dynamically pulls the viewer deeper into the room.

▼舞台,the stage © PHILIP KOTTLORZ

▼不断旋转着的马戏团世界,a whirling world of fashion circus © PHILIP KOTTLORZ

“马戏团”实际上是Breuninger创意部门的办公空间,他们负责在网店上展示时装。在开播之前,被展示的物品需要先经过一系列繁杂的流程,这也是为什么内容的生产和制作永远处于忙碌的状态。摄影师、模特、文案和造型师要在空间中来回穿梭,琳琅满目的服装挂在衣架上被推来推去。在这里随时都能看到工作人员在熨烫衣物、测量、记录、拍照和打字。

This circus is home to the creative department in charge of staging the fashion on Breuninger’s web shop. Before being ready to be presented online, these items first need to go through quite the process. Which is why the content production is in a perpetual state of hustle and bustle. A constant coming and going of photographers, models, copywriters and stylists. An overflowing array of dresses, shirts and suits being wheeled around on clothing racks. Someone is always ironing and folding, measuring and recording, photographing and texting.

▼Breuninger创意部门办公空间,the creative department office of Breuninger © PHILIP KOTTLORZ

▼衣物存放区,clothing storage © PHILIP KOTTLORZ

▼室内局部,interior details © PHILIP KOTTLORZ

这种“一闪而过”的工作方式反映在工作场所的各个区域。中央小厨房的灯具看上去就像是马戏团杂耍表演中使用的碟子,呼应着下方蜿蜒前行的长桌。作为中央会议地点的圆形沙发采用了天鹅绒材质的软垫,呈现出独特的荧光亮面。

This playful, “wink of the eye” approach is also reflected in the workplace’s individual areas. The lights in the central kitchenette look like plates from a juggling act, while the long table merges into a parade of round plates. A round shimmering sofa, purposely irregular looking, due to the iridescent velvet upholstery, is the central meeting spot.

▼中央小厨房,the central kitchenette © PHILIP KOTTLORZ

▼圆形沙发会议区,meeting zone with a round sofa © PHILIP KOTTLORZ

▼空间细节,details © PHILIP KOTTLORZ

▼Breuninger的logo设计也充满马戏团的意味,even the Breuninger logo caught the circus fever  © PHILIP KOTTLORZ

另一个会议区位于栅格元素后方,一系列座椅犹如不安分的小马一般期待着上场表演,白板的设计参考了幸运轮盘和驯兽师的铁环——马戏团的主题以充满惊喜的方式不断出现。

Another meeting zone is located behind lattice fence elements, in which the seating elements seem like restless ponies waiting to break out and perform. Whiteboards that are inspired by wheels of fortune or lion tamer’s hoops – the circus theme keeps popping up in exciting ways.

▼会议区,meeting zone © PHILIP KOTTLORZ

▼马戏团的主题以充满惊喜的方式不断出现
The circus theme keeps popping up in exciting ways © PHILIP KOTTLORZ

创意场地和办公功能的结合提供了最大程度的灵活性。虽然在拍摄照片时主要使用的是专门的照片房,但整个工作空间随时都可以被用作内容创作的场景。

The combination of creative playground and highly functional office areas offers the utmost flexibility. While the photo boxes are the actual designated places for photo shoots, the entire work space can be used as sets for the content creation.

▼整个空间随时都可以被用作内容创作的场景 © PHILIP KOTTLORZ
The entire work space can be used as sets for the content creation

Alexander Fehre | Interior Architect
2009 founded Studio Alexander Fehre
Project leader and senior designer at Ippolito Fleitz Group, Stuttgart
Employed at Deutsche Werkstätten Hellerau, Dresden
Studies at University of Applied Sciences Wismar: Technology, Business and Design

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