随着越来越多的女性自觉自主地掌握自己的事业和生活方式,有成为任何她们愿意成为的人的自由,有反对刻板印象的勇气…而拥有这些看似平凡实则不易的力量,在我们看来,既坚韧又柔软,像是在温暖的荒漠中,生长出复杂而强韧的生命力。

As more and more women take control of their careers and lifestyles voluntarily, with the freedom to be whoever they want to be, and the courage to fight stereotypes…and having these seemingly mundane powers that are not easy, in our It seems that it is both tough and soft, like a complex and strong vitality growing in the warm desert.

▼店铺外观,store front ©黑水摄影

 

通过多个曲线墙面,半开放式地隔断了整个空间,重新构造了一个神秘且柔美的展陈环境。我们选择了以“沐浴在阳光下的女性”作为本次空间设计的概念,向着温暖的地方舒展身体,展现自信地、柔和的、坚韧的美,是整个空间想要通过设计传递的品牌魅力。

Through multiple curved walls, the whole space is semi-openly partitioned, and a mysterious and soft display environment is reconstructed. We chose “women bathed in the sun” as the concept of this space design, stretching the body toward the warm place, showing the beauty of confidence, softness and tenacity, which is the brand charm that the whole space wants to convey through the design.

▼轴测图,axonometric drawing ©琢磨设计

 

我们设计使用一些形状,来表达女性不同状态下的生命力量,方形表达坚韧,弧面表达内心的柔软,圆形则可以表达自我自信。以这些形态构建了不同空间的功能和传递的情绪和感受。让人一进入这个空间,就能卸下商业空间的浮躁,感受到自上而下地平静。

 

We design and use some shapes to express the life force of women in different states. The square expresses toughness, the curved surface expresses the inner softness, and the circle expresses self-confidence. In these forms, the functions of different spaces and the emotions and feelings conveyed are constructed. As soon as people enter this space, they can relieve the impetuousness of commercial space and feel calm from top to bottom.

▼由入口看展陈区1,viewing the display area 1 ©黑水摄影

▼展陈区1,display area 1 ©黑水摄影

为了强调整个门店的,质感和色调,提供如展陈般的空间感受。我们在整个空间的中心,设计了弧面的软膜天花,让柔和的光线以静谧的方式发散到陈列中,让衣物更具优雅质感。同时,设计了无边射灯,光线暗藏在吊顶中,由内而外地调和出了精致的氛围。

In order to emphasize the texture and tone of the entire store, it provides a space like an exhibition. We designed a curved soft film ceiling in the center of the entire space, so that the soft light diffuses into the display in a quiet way, making the clothes more elegant and textured. At the same time, an infinity spotlight is designed, the light is hidden in the ceiling, and the exquisite atmosphere is reconciled from the inside out.

▼展陈区2,display area 2 ©黑水摄影

▼柔和的光线以静谧的方式发散到陈列中,
the soft light diffuses into the display in a quiet way ©黑水摄影

▼展陈区2局部,details of the display area 2 ©黑水摄影

通过曲线异形的墙面和金属线条衣架相配合,创造了一种点线面式完美的和谐,再通过优雅简单的动线让人在空间中巧妙地被引到深处,使客人能主动地探索整个空间,不仅满足了快节奏生活下人们的好奇心,也使空间更具神秘浪漫氛围。

Through the combination of the curved wall and metal line hangers, a perfect harmony of point, line and surface is created, and then through the elegant and simple moving lines, people can be subtly led to the depths in the space, so that guests can actively Exploring the entire space not only satisfies the curiosity of people in a fast-paced life, but also makes the space more mysterious and romantic.

▼曲线异形的墙面和金属线条衣架相配合,
the combination of the curved wall and metal line hangers ©黑水摄影

▼软膜天花板与金属线条衣架局部,
details of the curved soft film ceiling and the metal line hangers ©黑水摄影

▼试衣间,fitting room ©黑水摄影

在细节的处理上,空间使用了白洞石和手刮漆作为主基调来烘托温柔的女性魅力。整个空间本身的材质语言看似简单,但也意在用这样简练的语言表达女性看似复杂但统一的表里与内里。让人能一眼识别到品牌想要传递的力量。

In the processing of details, the space uses white travertine and hand-scraped paint as the main tone to set off the gentle feminine charm. The material language of the entire space itself seems simple, but it is also intended to express the seemingly complex but unified exterior and interior of women in such a concise language. Let people recognize the power that the brand wants to convey at a glance.

▼局部,details ©黑水摄影

▼平面图,plan ©琢磨设计

项目名称:TKY SHOP
项目类型:商业零售空间
设计方:ZUOMODESIGN琢磨设计
公司网站:http://www.zuomodesign.com/
联系邮箱:zuomodesign@hotmail.com
项目设计:林子全
完成年份:2021.05
设计团队:卢海红 程俊涵 陈瑞怀 林郁 杨江楠
项目地址:浙江省 宁波市 江北区 万象城
建筑面积:190㎡
摄影版权:黑水摄影
合作方:宁波创新无限装饰 宁波泰达展示器材 宁波酷影光电
客户:宁波中哲迪尚品牌管理有限公司
材料:白洞石 手刮漆 不锈钢 透光膜

Project name:TKY SHOP
Project type:commercial retail space
Design:ZUOMODESIGN琢磨设计
Website:http://www.zuomodesign.com/
Contact e-mail:zuomodesign@hotmail.com
Design year:2021
Completion Year:2021.05
Leader designer & Team:林子全&卢海红 程俊涵 陈瑞怀 林郁 杨江楠
Project location:Zhejiang Province Ningbo Jiangbei District Mixc City
Gross built area: 190㎡
Photo credit: 黑水摄影
Partner:Ningbo Innovation Infinite Decoration Ningbo Taida Display Equipment Ningbo Cool Shadow Optoelectronics
Clients:宁波中哲迪尚品牌管理有限公司(无官方英文名)
Marterials:White Travertine Hand Scratch Paint Stainless Steel Translucent Film

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