位置 | Location

“Oever”在荷兰语中有河岸的意思,通常指的是混凝土材质的堤岸。Oever画廊坐落在比利时奥斯坦德的东岸港口区,该市被人们称作“Bruxelles plage”,因为旧时布鲁塞尔的贵族们喜欢到这里的海滩度假。今天,奥斯坦德仍然保留着其曾经作为一座富裕城市的光彩,它是创意者的天堂,甚至拥有自己的街头艺术节。对于任何一间带有专属咖啡店和商店的当代画廊而言,这里都是十分理想的选址。

‘Oever’ is Dutch for shore or bank. The concrete kind. This new art gallery is located in the East Bank harbor area of Ostend, the only genuine city by the Belgian coast. Popularly called ‘Bruxelles plage’, it was historically linked to the capital of Belgium. The beau monde of Brussels loved traveling there for a seaside getaway. Today you still feel the faded glory of what once was a rich city. The city is a haven for creatives and even has its own street art festival. A fitting location for a contemporary art gallery with its own in-house coffee shop and store concept.

▼项目概览,Preview © SKINN BRANDING AGENCY – Bob Janssens

 

故事 | The story

Oever画廊的创始人委托5AM全权负责空间设计。与涂鸦、街头艺术以及城市的紧密关联成为了室内概念的基础。设计的挑战在于如何让画廊成为一个具有创造性和实验性的空间,使其不仅能够激励新一代艺术家,同时也可以吸引好奇的路人进来喝杯咖啡或是阅读。

The founders of Oever gave 5AM design studio carte blanche for the spatial design. The strong link with graffiti, street and urban art formed the basis for the interior concept. The challenge consisted in keeping the gallery a space for creative experiment, inspiring a new generation of artists on the one hand, but also radiating an inviting energy for curious passers-by wandering inside for a coffee or a book.

▼露天咖啡区,Terrace seating © SKINN BRANDING AGENCY – Bob Janssens

 

概念 | Concept

5AM决定以极简的方式在画廊内创造一片“混凝土丛林“,作为一块为街头艺术准备的纯净画布。不同于充满材质对比的城市肌理,画廊单一的灰色调给人带来一种粗糙和原始的质感。此外,考虑到城市艺术所蕴含的文化批评作用,以及它们通常具有的大胆形状和色彩,以及具有高识别度的卡通特征等等,设计团队试图以一种微妙却又不容忽视的方法来将这些元素整合在一起,为画廊空间赋予一种冷静的幽默感。

5AM decided to flip things around and recreated the typical street artist’s canvas, the concrete jungle, in a minimal, stripped down version inside the gallery. The monochrome gray palette refers to the city’s hero color and roughness. Contrasting smooth and rough city textures are altered. Urban art often functions as cultural commentary, regularly infused with bold shapes and colors, pop-art inspiration and recognisable cartoon characters, combined with a signature streak of sobering humor. Leave it to 5AM to integrate these elements in a subtle yet undeniable way.

▼从展览空间望向吧台
View to the bar from the gallery space © SKINN BRANDING AGENCY – Bob Janssens

▼主展览空间,Gallery space © SKINN BRANDING AGENCY – Bob Janssens

 

空间 | Space

大面积使用的灰色凸显了空间的纯净感和令人冷静的功能。未经处理的混凝土、粗糙的灰泥墙、镜面、拉丝铝和造型瞩目的展品组合在一起,产生一种微妙的对比和指示作用。虽然Oever画廊拥有鲜明的个性,却并不会抢走参展艺术家们的风头。标志性的Moustache Bold座椅和洗手间区域均采用了海蓝色,给人眼前一亮的感觉。

The overall use of gray highlights the pure and calming function of the space. The material mix of raw concrete, rough stucco, mirror, brushed aluminum and high-gloss bold shaped display objects offers contrast and guidance in a subtle way. Oever has personality, but doesn’t steal the thunder of the artists on display. A hint of signature color was added by the use of aquamarine blue in the toilet and in the iconic Moustache Bold chairs.

▼吧台区域,Bar area © SKINN BRANDING AGENCY – Bob Janssens

▼空间细节,Detailed view © SKINN BRANDING AGENCY – Bob Janssens

▼开放空间融合多种功能,The open space with multiple functions © SKINN BRANDING AGENCY – Bob Janssens

▼艺术作品和标志性的Moustache Bold座椅,Artwork and the iconic Moustache Bold chairs © SKINN BRANDING AGENCY – Bob Janssens

 

流线 | Flow

开放空间借助一个智能且独立的系统来实现不同区域的划分,该系统可以随时且轻松地进行组装或扩展,从而为画廊带来充分的灵活度,不同尺寸和颜色的展品和背景也可以相应地自由添加。

The open plan space can be divided in different zones by using a smart freestanding system which offers full flexibility and can easily be assembled or expanded whenever and wherever without the need for tools. Display elements and backgrounds in different sizes and colors can be added accordingly.

5AM设计师Amber Feijen表示:“我们通过灵活的系统和服务于不同活动的聚集点来划分不同的区域。整体性的灰色外壳与材料肌理共同构成了一场完整的体验。功能性可以并且应当兼顾美感。”

“We created zones by using a flexible system and focal points that serve each activity individually. The overall gray shell and textured material mix provides a full experience. Functionality can and should be beautiful.” states 5AM designer Amber Feijen.

▼智能且独立的系统实现不同区域的划分,The open plan space can be divided in different zones by using a smart freestanding system © SKINN BRANDING AGENCY – Bob Janssens

▼展架,Display rack detail © SKINN BRANDING AGENCY – Bob Janssens

 

开幕展 | Opening exhibition

Oever画廊的开幕展将于5月26日下午4点正式开放,参展的5位当代流行艺术家包括:Ju Schnee, Yam Shalev, Soichi Yamaguchi, Maria Imaginario和Marcela Florido。

The opening exhibition consists of five contemporary pop-art artists: Ju Schnee, Yam Shalev, Soichi Yamaguchi, Maria Imaginario and Marcela Florido. Come discover their work at the festive opening of Oever Gallery on May 26 from 16h00. Hendrik Baelskaai 25 bus 001, Ostend, Belgium.

▼画廊细节,Gallery detailed view © SKINN BRANDING AGENCY – Bob Janssens

▼画廊外观,Exterior view © SKINN BRANDING AGENCY – Bob Janssens

▼平面图,Plan © 5AM

Duration: May 2021 – May 2022
Total area: 150 m2
Interior design team: 5AM – Olivier Caluwier & Amber Feijen Photographer: SKINN BRANDING AGENCY – Bob Janssens

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