“或许,我们可以在虚拟的数字之间,感受真实的烟火气。”——李文强

“Perhaps we can feel a real daily life atmosphere through digital technology.” — Li Wenqiang

▼视频,video ©戚朔迁

发轫于杭州的山葵家,号称餐饮界的“颜值担当”,凭借精致化的产品和场景创新不断拓展日料边界。旗下融合日式烧烤及居酒屋业态的子品牌久赞,全新进驻获评联合国教科文组织“世界美食之都”的成都,期望以贴合市场的敏锐度带来本土化的探索与创新。李文强领衔PIG Design设计团队,从数字社交的当代语境中解码并重译这座活力之城的在地人文基因,颠覆烧鸟店以往寻常单一的日式呈现载体,为现代生活日常注入烟火气与科技感并存的“未来图腾”。

Founded in Hangzhou, WASABIYA is known for attracting diners by creating exquisite Japanese cuisine and innovative scenes. Its sub-brand KYUUSANN, which serves Japanese barbecue and wine, opens a new premise in Chengdu, a creative city of gastronomy recognized by UNESCO, expecting to realize local exploration and innovation though insights into the catering market. Led by Li Wenqiang, PIG DESIGN decodes and retranslates the cultural context of this vibrant city, by conceiving a digital contemporary socializing space for the catering brand. The design creatively breaks the conventional image of Japanese restaurants, and introduces a worldly atmosphere as well as a sense of future and technology into modern daily life.

▼项目概览,overview ©戚朔迁

 

虚实的切换
Shift Between Virtuality and Reality

项目位于成都春熙路商圈的时尚地标IFS国际金融中心负一层,隐匿在联通着地铁站和露天广场的扶手电梯侧面。门头是对场地原有玻璃立面的外加设计,横跨25米长的有机曲面结构以不锈钢手工锻造而成,与嵌入的LED电子屏组合为一副超大型的“墨镜”,在虚拟与现实的切换中旁观并捕捉都市物质文明的流动意涵。

The project is situated on the B1 of IFS (International Finance Center), a fashionable commercial landmark on Chunxi Road, Chengdu. It hides behind the escalator that links the metro station with the open-air plaza. An organic curved stainless steel structure with a length of 25 meters and LED electronic screens are added to glass facades of the entrance door. Both form a pair of huge “sunglasses” on the threshold of digital and physical, capturing the flowing material civilization of the city.

▼从商场看餐厅,exterior view ©戚朔迁

毗邻地铁出站口的特殊位置,赋予场所本身一种含混而矛盾的公共属性,曲线轮廓的设计也不止是凹凸感极强的立体雕塑,更作为与原有建筑相结合的内部支撑,基于地理属性而满足公共建筑的防火与抗震考量。

Being adjacent to the exit of metro station, the dining venue is given a contradictory public attribute. The curved structure is not only a three-dimensional sculpture with many a concavity and convexity, but also an internal support combined with the existing building. In response to the local special geographic factors, the curved design also meets fireproof and anti-seismic requirements of the public building.

▼曲线轮廓,the curved structure ©戚朔迁

 

电子烟火气
Daily Life Atmosphere Rendered by Digital Technology

人类掌握了火,从此与动物分别开来,开启物种进化的起源。LED在金属和岗石的承托下成为空间的主角,粒子依循AI智能参数的命令而跑动,形成烟火弥漫的虚拟环境。这种由细微的物质所构成切割错置的戏剧感,又呼应将抽象情绪心理变成可见可感具象符号的国粹艺术——川剧变脸,与之形成颇具浪漫主义意味的一次现实致敬。

It is the discovery of fire use that separates human from animals and ushers in the course of human evolution. Complemented by metal and granite, LED becomes the protagonist of the space. Particles move according to the command of AI parameters, hence creating a world awash with digital smoke. While producing a sense of drama, these staggered fine matters also echo the face-changing of Sichuan opera, expressing respect for this kind of ancient Chinese romantic art which turns abstract emotions and feelings into specific visible symbols.

▼入口一侧的用餐区,dining area by the entrance ©戚朔迁

▼从内部用餐区看向入口,dining area by the entrance ©戚朔迁

像素粒子在精确算法的程序控制下,将客观的物象分解再将分解的碎块在画中重新组构,在灯光变化的逻辑和尺度内把握着空间的氛围,创造一个拥有自我逻辑的流动体量。这注定是一场并非单纯人为的实验,就如同早期的山洞壁画一般,PIG Design用半人半智能的输出方式,描绘着接近未来的艺术图腾。

Under the control of algorithm-based program, pixel-like particles are capable of dividing objects’ images into fragments and reorganizing them on the screen. Furthermore, based on the logic and scale of varying lighting, they generate a flowing volume with its own logic. Like murals of caves in ancient times, this volume, clearly, is not an experiment solely by human. PIG DESIGN adopts innovative techniques that combine artificial and human intelligence to depict a futuristic artistic picture.

▼入口用餐区近景,dining area by the entrance ©戚朔迁

▼卡座细部,details of the booth ©戚朔迁

出于降低成本和环保的考虑,设计师选择以小块的方形LED屏幕取代原计划大面积的曲面LED屏幕,化整为零地拼合出曲面的效果,虽然留有一些细微的拼接缝隙,但在多媒体艺术家“电子烟火”的屏幕视觉加持下,这个缺陷终被完美地消解,在成本、功能与美学之间实现最优解。

For the sake of cost reduction and environmental protection, the designers chose small pieces of square LED screens and combined them to produce a curved volume, instead of a piece of large one. Though there are some subtle gaps, the multimedia artist smoke-patterned digital screen visually eliminates these defects, thus achieving a perfect balance among cost, function and aesthetics.

▼中央用餐区,central dining area ©戚朔迁

 

时间的缝隙
Crack of Time 

正如空间有它的几何学,时间也有它的心理学,而地理也有它的历史学。空间平面沿环形的中央吧台分散出左右双动线,整体对称的排布又有所区分和延伸,打破潜意识固定的模式操作,容纳餐厅、下午茶及酒吧的复合功能业态。火炙工艺将传统日料的生食冷食变为有烟火味的熟食,激活疫后消费热情亦消释卫生健康余虑。

Just as space has its geometry, time has its psychology, and geography has its history. Centered on the circular bar counter in the middle, left and right circulation routes are arranged in a symmetric yet differentiated manner. Getting off the beaten track, such arrangement enables the space to accommodate dining area, afternoon tea area and wine bar and to offer multiple catering services. Grilled processing allows traditional raw and cold Japanese cuisine to be transformed into cooked one featuring the smell of fire, which helpfully evokes diners’ enthusiasm and removes their concerns about food hygiene in the post-pandemic era.

▼看向吧台区,view of the bar ©戚朔迁

▼吧台区近景,view of the bar ©戚朔迁

▼沿环形的中央吧台分散出左右双动线,left and right circulation routes around the bar ©戚朔迁

▼蛋壳形态的座椅,eggshell-shaped seats ©戚朔迁

强烈工业感的金属结构贯穿于空间内部,非镜面的实体反射穿插实体曲面的虚拟景象,结合微妙光影构筑商业艺术化的场景体验。蛋壳形态的座椅在意象化的大环境中注入感性的单纯,塑造包裹性的舒适空间感受。

Metal structure, characterized by a strong industrial style, runs through the interior. Matte reflection, together with digital scenes on the curved surfaces and a subtle interplay of light and shadow, bring artistic commercial spatial experiences. Eggshell-shaped seats endow the fantastic space with a distinctive visual effect, whilst also making diners feel like being wrapped in a comfortable way.

▼从吧台区看独立卡座区,view of the booth area ©戚朔迁

▼独立卡座区,the booth area ©戚朔迁

三角形的钢架结构模拟飞翔的羽翼,裂缝般的墙体装置寓意撕裂现实的生命张力。赋形于卡座椅面和背景墙的蓝色布艺,则为赛博朋克式的数字社交语境注入局部写实的手工拼接感,现代与过去的交叠激发深度情绪体验的氛围营造。

The triangular steel frame structure takes cues from flying wings. Cracked wall-like installations symbolize the vitality of life. Hand-stitching blue fabrics, which enfold seats and background wall, infuse the cyberpunk socializing context with a sense of reality. The dialogue between the present and the past provides a unique emotional experience, as well as an immersive spatial ambience.

▼三角形卡座区,triangular booth area ©戚朔迁

▼三角形的钢架结构模拟飞翔的羽翼,the triangular steel frame structure ©戚朔迁

▼看向卫生间,view of the toilet ©戚朔迁

▼细部,details ©戚朔迁

▼家具设计,furniture diagram ©皮爱纪设计PIG DESIGN

▼平面图,plan ©皮爱纪设计PIG DESIGN

项目名称|成都久赞烧鸟居酒屋
项目地点|中国 成都IFS
项目面积|360平方米
项目甲方|山葵家
设计公司|皮爱纪设计PIG DESIGN
官方网址|pigdesign.art
主创设计|李文强
设计团队|刘超 何迪
施工单位|杭州芝麻装饰设计工程有限公司
照明设计|Yaank向杨照明
家具设计|PIG DESIGN
项目摄影|戚朔迁
项目视觉|钱超凡

Project information
Project name: KYUUSANN, Chengdu
Location: Chengdu IFS, China
Area: 360 square meters
Client: WASABIYA
Design firm: PIG DESIGN
Website: pigdesign.art
Chief designer: Li Wenqiang
Design team: Liu Chao, He Di
Construction firm: Hangzhou Zhima Decoration Design Engineering Co., Ltd.
Lighting design: Yaank
Furniture design: PIG DESIGN
Photography: Qi Shuoqian
Visual design: Qian Chaofan

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