阿迪达斯邀请荷兰零售设计集团Storeage为其打造全新品牌中心 —— 位于深圳福田区Coco park的三层建筑。整体建筑占地约3000平米,汇集了阿迪达斯最新最全的运动产品和创新科技。

Storeage, the Shanghai based Dutch retail design agency, worked with the Adidas team to create an innovative retail experience. Located at the Futian Galaxy Coco park, spanning over 3000 square meters and three floors, the store is host to all of Adidas latest technology and products.

▼项目概览,Overview ©DUO photography

基于与阿迪达斯长期合作,Storeage深谙阿迪达斯在面料科技的领先地位与骄傲,通过对其编织技术和图纹结构的研究,运用AI自然算法生成包裹整个建筑体的外立面,将阿迪达斯的品牌核心运动、激情、科技包裹其中,同时向阿迪达斯所创造的当下代表高性能运动鞋的针织技术致意。

Worthy of all these product innovations the Storeage team paid specific attention to the façade, which wraps all that excitement in an architecturally woven skin, created very much to resembling the knitted technology that defines todays today’s performance footwear.

▼临街立面,Street facade ©DUO photography

▼具有未来感的项目外观,The futuristic exterior ©DUO photography

整个外立面由轻质模压玻纤增强混凝土制成,像建筑物自己生长出的一层皮肤与之紧密贴合,看起来就像人们对运动鞋所期望的一样柔软、温和、舒适、高性能。外立面结构形成动态上升的视觉效果,让品牌体验中心的主入口在走动的人群视线中缓缓显露;同时在立体空间上进行视觉延伸,聚焦顶部的巨型3D全息屏幕。

Created from a light-weight molded glass-fiber reinforced composite the façade fits the building tight, yet in the same time appears to be soft and gentle, comfortable the same as one would expect from his or her sports shoes. Almost in motion the façade lifts itself on ground level to reveal the entry points into to the store and opens up to give way to a gigantic 3D holographic screen displaying Adidas latest innovations.

▼外立面,The facade ©DUO photography

▼提取品牌编织图纹融入外立面造型,
The woven pattern extracted from the brand is integrated into the facade ©DUO photography

该独特编织皮肤外立面设计的基本结构单元由Storeage 设计,并由 RACE 合作深化,抓取当下阿迪达斯高性能运动鞋的强包裹性、高延展性的特点,在提取品牌编织图纹作为基本元素后,设计团队研发出一套模拟生物基因生长、复制、停顿的AI算法,让图纹元素围绕建筑体自我生长,形成一层包裹整个品牌中心的皮肤外衣。并之后通过参数化建筑设计,将皮肤外衣及其基本单元进行3D成型和结构计算。

Storeage worked together with RACE to detail the basic element that could act as the building stone for this specific façade design. Capturing the characteristics of strong wrapping and high ductility of the current adidas high-performance sports shoes, extracting the brand weaving pattern as the basic element, the design team developed a set of AI algorithms that simulate the growing, replicating and pausing of biological genes, allowing the pattern grows itself around the building, forming a skin layer that wraps the brand experience center. Through parametric architectural design, the skin coat and its basic units are 3D shaped and structurally calculated.

▼编织图纹的外立面近景,Detailed view of the woven pattern facade ©DUO photography

▼模拟生物基因生长、复制、停顿的AI算法,
The design team developed a set of AI algorithms that simulate the growing, replicating and pausing of biological genes ©Storeage

整个外观设计提升了阿迪达斯深圳品牌中心所追求的深圳精神。 它将深圳作为中国重要的高科技中心基因与自然连接起来,让整个品牌体验中心散播自然氛围的同时又不失高科技特征,而这也正是阿迪达斯对关注产品科技创新和可持续发展的完美诠释。

In doing so the facade captured the spirit of Shenzhen, that Adidas was after. It connected Shenzhen as the major high-tech hub in China to nature, allowing the whole store to feel natural yet still high-tech, which is the perfect introduction to Adidas focus on sustainability and the environment through product innovation.

▼从白昼到黑夜,View from day to night ©DUO photography

外立面在营造强大视觉冲击的同时又像手套一样贴合建筑主体,就像我们期望的阿迪达斯产品以及其科技的创新 —— 完美契合。

The façade feels really powerful yet in the same time it fits as glove. Kind of all I expect from an Adidas product. Just perfect.

▼项目夜景,Night view ©DUO photography

客户:阿迪达斯
项目名称:阿迪达斯品牌中心
项目面积:超过3000平方米
项目地点:深圳市福田Coco Park
项目完成时间:2021年12月
设计事务所:Storeage零售设计集团
创意指导:Leendert Tange, 康力
主创设计:Arlia Hashim, Dan Quickly, Iman Nedhiera
施工落地:上海汇仕装饰工程有限公司
项目摄影:DUO photography
官方网站:storeage-group.cn

Client: Adidas
Name: Adidas Center
Coverage: over 3,000 sqm
Location: Coco Park, Futian district, Shenzheng
Time of Completion: December 2021
Agency: Storeage Group
Creative Directors:Leendert Tange, Kang Li
Chief Designer: Arlia Hashim, Dan Quickly, Iman Nedhiera
Construction: Shanghai Huishi Decoration Engineering Co., Ltd
Photographer: DUO photography
Official Website: storeage-group.cn

Release: www.798news.com

发表回复

您的电子邮箱地址不会被公开。