▼视频，Video © CreatAR Images
Wutopia lab’s design for the fairytale parent-child bookstore, the Miro store of Duoyun Bookstore, for Jiangsu Taoli Chunfeng Culture and Creative Town, was inaugurated in October at Baihe Town in Yancheng, Jiangsu.
▼书店外观，Exterior view © CreatAR Images
The World of Adults
我其实不想设计书店了。因为我不想标签化。甲方武总给我看了他们引进的IP。即意大利艺术家Cristina Làstrego 创作的三部动画片：1. 小猫米罗，Mirò the Cat； 2. 森林马戏团，THE CIRCUS；3. 生命的起源，THE CREATION。我被艺术家所创造的华丽场景以及想象力所打动。我觉得可以以生命的起源作为基础灵感结合其他两部动画片的要素打造一个前所未有的童话书店。
Actually, I didn’t want to design a bookstore anymore, because I didn’t want to be labeled. However, when the client showed me the IP they had introduced, namely the three animated films created by Italian artist Cristina Làstrego: Mirò the Cat, THE CIRCUS, and THE CREATION, I was moved by the magnificent scenes and the imagination created by the artist. I thought it would be possible to create a fairy tale bookstore like never before, using the origin of life as a base inspiration combined with elements from the other two animations.
▼轴测图，Axon © Wutopia Lab
Peter may fly down from the sky laughing because he’s just told a joke with a star that’s funny as hell, but when you wonder why he’s laughing, he’s forgotten all about it.
▼书院外立面，Building facade © CreatAR Images
▼剖面图，Section © Wutopia Lab
“I’m youth, I’m joy,” Peter answered at a venture, “I’m a little bird that has broken out of the egg.”
I was tempted to make a blue whale as an entrance in the streets of a European-style town. Eventually, I decided to hide the most dramatic design in the back. I chose the ark as the theme, with the yellow outside and red inside sailing ship docked in the harbour of the book sea. All the fairy tales about the Miro store of Duoyun Bookstore start from here.
▼航船入口，Entrance Arc © CreatAR Images
▼红色的内部空间，Red internal space © CreatAR Images
Think of all the joy you’ll find when you leave the world behind and bid your cares goodbye.
During the site surveys, I persuaded the client to include the octagonal tower, which was not originally included in the design. By the time I had followed the idea of the ark, the symbolism of this tower stood out. It is the lighthouse that stands in the harbor. I designed the lighthouse as a library-like book tower. When I was a child I always thought that behind the bookshelves there was a world like Narnia. At the center of the tower is a red spiral staircase that connects the two stories of the white book tower. As readers slowly walk up to the first floor and look up to the center of the sloping roof, they will notice the sun squeezing into the roof. Everything in the room starts with the sun.
▼白色书塔，White book tower © CreatAR Images
▼红色旋转楼梯，Red spiral staircase © CreatAR Images
“Second to the right, and straight on till morning.”
Stepping out of the white Skylight Book Tower is an abstract black forest. A sparse arrangement of black metal rods supports the partially hollowed-out dark metal roof. When the sun shines directly, the light weaves through the green gaps and the black ground emerges in shimmering patches of light, as if in a forest. This is the semi-outdoor forest corridor that leads to the main space of Duoyun Bookstore. At the end of the corridor is a cloud gate, a symbol identified at the Huangshan store of Duoyun Bookstore. Looking in through the cloud gate, a new world is beckoning. Meanwhile, in the Cloud Gate visitors will also catch the vision of the moon, and looking back down the path, a curved moon in the forest is smiling. It corresponds to the very sun at the top of the Skylight Book Tower.
▼森林廊道，Forest corridor © CreatAR Images
▼云追月，The moon chased by cloud © CreatAR Images
▼云形门洞，The Cloud Gate © CreatAR Images
Peter is always playing pranks, always flying behind the stars when they are not careful, blowing a big mouth and trying to extinguish them.
Behind the Cloud Gate is the cloud-themed family-friendly area, the Cloud Terrace Cafe. We wrapped a layered, interlocking floating platform with a transition from white gradient perforated aluminum panels to brushed stainless steel on the entire surface. The reader feels as if they are walking through the clouds and resting among them. Here I insisted on using silver and white to create a quiet and private atmosphere. This is because I want to give the reader a moment of peace. So that when they pass through another cloud door, they can be warmly and astonishingly enveloped by the climax of the Miro store of Duoyun Bookstore, a magnificent and dramatic drawing library, a colorful ocean filled with everything.
▼漂浮的云台，The floating platform © CreatAR Images
▼云台咖啡区，Cafe area © CreatAR Images
▼云台阶梯，Stairs © CreatAR Images
Ocean, the origin of creation
We too have been there; we can still hear the sound of the surf, though we shall land no more.
▼海洋绘本馆-轴测图，Oceanic drawing library – Axon © Wutopia Lab
The main part of the Miro store of Duoyun Bookstore is the drawing library on the first floor. Since I am particularly fascinated by the idea of separating contiguous rooms within each other to form a type of house within a house under a complete large space, I divided the picture books into four groups according to theme into different individual huts. Inspired by the Miro IP The Creation, I used different levels of blue to turn the whole drawing library into an ocean. Four of the animals from The Creation, sea creatures, amphibians, birds, and mammals, were selected and abstracted to form the animal-shaped entrances of the huts. The different holes combined with the different coloured perforated aluminum panels form the different facades of the huts, while the inside of the huts is uniformly white. After all, no matter how noisy it is, reading needs to remain quiet. The whole drawing library is a tribute and a spatial interpretation of The Creation.
▼海洋穿孔铝板细节，Perforated aluminum panels © CreatAR Images
▼海洋绘本馆，Oceanic drawing library © CreatAR Images
▼IP动物造型入口，Animal – shaped entrances © CreatAR Images
▼书屋，Book house © CreatAR Images
Circus on the Stars
No matter how hard we try to be mature, we will always be a kid when we all get hurt and cry.
There is a striking red perforated aluminum panel tent on the terrace outside the drawing library. Visitors can notice the flaming tent as they enter from the town square. The tent comes from two sources, The Circus of the Miro IP and the red flying house on the roof of the Anaya children’s restaurant designed by Wutopia lab five years ago.
▼红色帐篷，The red tent © CreatAR Images
帐篷里的旋转木马是反复出现在Wutopia lab设计的关于儿童和梦境的符号，代表了Wutopia lab一种坚持保有的成年童心。红色帐篷安静矗立在萤石地面上。夜晚来临，白天吸收日光的萤石会如星空闪闪发光。我们把这称之为星空花园。这个星空上的帐篷就是一个孩子们的宣言，“那就是永远做一个自由快乐的孩子”。
The carousel in the tent is the recurring symbol of Wutopia lab’s designs about children and dreams, representing a kind of adult childlike spirit that Wutopia lab insists on preserving. The red tent stands quietly on the fluorite floor. When night comes, the fluorite, which absorbs daylight, shines like a starry sky. We call this the Star Garden. The tent on the stars is a child’s declaration, “I want always to be a little boy and to have fun.”
▼帐篷下的木马，The carousel in the tent © CreatAR Images
▼夜景，Night view © CreatAR Images
Eden in the Golden Mountains
“Go on! Go back and grow up! But I’m warning you, once you’re grown up you can never come back.”
I created rolling ‘mountains’ with gold perforated aluminum panels on the roof of the drawing library, and a glass house with a wave-tossed ceiling hidden inside the gold mountain. This multi-purpose hall, named the Aozora Lecture Hall, can be used for exhibitions, roadshows, book signings, dinners, and parties. However, what I actually want is someone to contemplate unattached in a plain box inside the brilliant gold, and this moment is my Eden.
▼连绵的金山，The rolling “gold mountains” © CreatAR Images
▼多功能厅，The multi-purpose hall © CreatAR Images
▼绘本馆的屋顶，Rooftop view © CreatAR Images
I want to break through the adult s’tereotype
When the first baby laughed for the first time, its laugh broke into a thousand pieces, and they all went skipping about, and that was the beginning of fairies.
I didn’t want to make a mere interior design. Fairy tales gave me ample reason. The tent, ark, mountain, and forest all became means by which I tried to break out of the European style façade. But that wasn’t enough. I took a part of a separate hut through the wall and turned it into a balcony on the façade, its hole being the silhouette of the head of Miro’s cat. The reader in the cat’s head seems to have been transformed into fairy at some point. And the original European-style façade thus looks unreal but real. This is the fairy tale.
▼书院外立面局部，Building facade partial view © CreatAR Images
Duoyon Bookstore, as Never-never Land
Dreams do come true, if only we wish hard enough. You can have anything in life if you will sacrifice everything else for it.
In 2015, my daughter murmured to herself, “I really love this happy world.” This gave me a sense of responsibility and courage to break through the various stereotypes. In many cases, children are our teachers. A bookshop can be an attitude and a declaration of the way we face life. There is no such word as easy in the adult world. But we can do our best to create beauty and keep our innocence. This is the meaning of the Miro Store of Duoyon Bookstore.
▼外立面夜景，Night view © CreatAR Images
The moment you doubt whether you can fly, you cease for ever to be able to do it.
All quotes from J.M. Barrie, Peter Pan
▼一层平面图，First floor plan © Wutopia Lab
▼二层平面图，Second floor plan © Wutopia Lab
▼三层平面图，Third floor plan © Wutopia Lab
▼剖面图，Section © Wutopia Lab
Project name：The Miro Store of Duoyun Bookstore, Dream La Miro
Design Firm：Wutopia Lab
Principal Architect: YU Ting
Project Manager: PU Shengrui
Project Architect: LIN Chen
Design Team: LV Jie, FENG Yanyan, XU Zijie, BIAN Chao
Design Consultant: TOPOS DESIGN
Graphic Design: MEEM DESIGN
Lighting Consultant: ZHANG Chenlu, WEI Shiyu, LIU Xueyi
Construction Drawing Design: Jiangsu Mingcheng Architectural Design Institute Co.
Construction Drawing Design Team: HUANG Tianpeng, SUN Xin, XU Jian, HU Fei, MAO Xiaoli, MING Feng, LU You, HAN Shuang
Photo Credits / Video Credits: CreatAR Images
Brand: Shanghai Century Duoyun Culture Development Co.
Operator: Jiangsu Tao Li Chun Feng Cultural and Creative Town Cultural Tourism Industry Development Co.
Operator Team: ZHOU Wenjun, MU Gengen, ZHANG Hongyu, YANG Wenjing
IP materials: all provided by the operator, copyright © by the operator
Development Side: Jiangsu Taoli Chunfeng Cultural and Creative Town Cultural Tourism Industry Development Co.
Construction Side: Shanghai Lantian Housing Decoration Engineering Co.
Supplier of Terrazzo Series: Houxiang Youpin
Aluminum Panels Supplier: Shanghai Tengkuo Decoration Engineering Co.
Customized Bookshelf Supplier: Zhejiang Meisen Wood Industry
Micro Cement Supplier: Shanghai Zhumeng International Art Wall Material
Soft Furnishing Brands: Ziinlife ( Interior ), Vondom ( Exterior ), W-Casa ( Cloud Stool )
Main Materials: Perforated Aluminum Panels, Gold Terrazzo, Washed Stone, Micro-cement, Acrylic, Stainless Steel
Project location：Yancheng, Jiangsu, China
Building area: 1700m²
Design year & Completion Year：2021.04 to 2021.07
Construction year & Completion Year：2021.10 to 2022.08